Creating a real estate listing and uploading it to the MLS is a fairly routine operation. On November 13, 2014, Inman News published an article entitled “Don’t sabotage your MLS listing: three digital mistakes you can correct today”.
The article advised agents to get out of the habit of using 999 in list prices because online buyers are searching in zeros.
They also encouraged agents to make sure they use the virtual tour link.
Finally, they recommended consider including less photos rather than more. “Limiting the photo presentation you create in your MLS listing allows you to create the visual experience potential buyers will have online.”
The National Association of Realtors® reminds agents that prior to submitting a listing to the MLS, the listing broker should own, or have the authority to publish, all submitted photographs and images related to the listed property. We would like to include one more reminder regarding another type of mistake.
Make sure you always check the photos once they have been downloaded. An agent in Nashville, Tennessee recently uploaded 31 photos into the multiple listing service showing the home, the kitchen, the bathrooms, the pool and the realtor naked in the mirror. The photo displayed the agent engaged in a sex act. Remember, these types of mistakes may reveal your shortcomings to clients in more ways than one.
For more than 30 years, Attorney Lee A. Drizin has practiced in the areas of estate planning, probate, trusts, guardianship and real estate matters representing clients throughout the state of Nevada.
Drizin Law is providing this information for educational purposes only. It should not be construed as legal advice or a legal opinion as to any specific facts or circumstances. This information is based on general principles of Nevada law at the time it was created and you should be aware laws frequently change. Moreover, the laws affecting you may differ depending on the circumstances. You should consult with a qualified attorney in your own state or jurisdiction concerning your particular situation. Review of this information does not create an attorney-client relationship.